Tex Message: Cowboys Are ‘Glitz And Glamour’, Unlike Houston

CBS Dallas / Fort Worth

ARLINGTON (105.3 THE FAN) — When Jerry Jones bought the Cowboys in 1989, he had visions of square dancing and traditional country music in his mind. The legendary Tex Schramm quickly corrected him.

While Jerry had his eyes on buying country music hall Billy Bob’s in Fort Worth, Schramm had a different message.

“Tex Schramm immediately straightened me out,” said Jones. “He said, ‘Let Houston be the checkered table cloth and the sawdust floor. The Dallas Cowboys are glitz and glamour. We’re about beautiful office buildings, the city lights. Keep that in mind as you think of the style or how you project what is now the brand.'”

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Jerry initially made the “glitz and glam” comment on Monday night, as the Cowboys announced a partnership with Swiss luxury watch brand Hublot.

The team’s $1.3 billion stadium…

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